Pinterest icon
Pinterest
Information & Media

Pinterest is a visual discovery and bookmarking platform where people find, save, organize, and share ideas using Pins and boards. It is primarily used for inspiration, planning, and discovery across topics like home, fashion, food, travel, and shopping.

Privacy Documents

No Summary Available
Pinterest doesn't have a privacy summary yet. Generate one to see a breakdown of their data practices.

Sign in required to generate summaries

The verdict
Straight answers to the questions people ask most, from what the policy discloses.

Trains AI on your data?

Yes

Sells your data?

Partial

Can you delete your data?

Yes

Safe for work?

No

Takes a broad license to your content.

Your controls
What you can do right now, from the choices the policy discloses.
  • Opt out of the sale of your data

  • Opt out of targeted ads

    unless disabled in settings
  • Request deletion of your data

  • Request access to your data

  • Correct your data

  • Export your data

  • Signal your choice with Do-Not-Track / GPC

    region-dependent
Where your data goes
Who the policy permits your data to reach.

Recipient categories

Law enforcement & government
Advertisers & ad networks
Other third parties
Affiliates & corporate group
Business partners
Service providers
Public

Named in the policy

Facebook Ads
Google Marketing Platform

Purposes

Security & fraud prevention
Legal compliance

Disclosed sharing practices

  • Discloses your data to law enforcement

    also includes emergency and legal compliance disclosures

    Yes
  • Shares your data with third parties

    region-dependent

    Discloses identifiers for off-Pinterest marketing.

    Yes
  • Transfers your data in a merger or acquisition

    includes merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction

    Yes
  • Shares your data for targeted advertising

    region-dependent

    Uses and discloses information for targeted advertising, including via partners.

    Yes
  • Lets third parties track you on its service

    region-dependent

    Partners may use cookies to learn behavior on or off services.

    Yes
  • Sells your personal data

    region-dependent

    States some activities may be considered selling under certain US state privacy laws.

    Partial
  • Shares your data with third parties

    User content is licensed to affiliates, service providers, and other users.

    Yes
  • Transfers your data in a merger or acquisition

    region-dependent

    Discusses assignment of agreement and rights/licenses to a third party, not expressly user data transfer.

    Partial
What happens to your data
What this service's policy discloses about its data practices, as of Mar 13, 2024.

Reassuring

Worth noting

Takes a broad license to your content
Keeps some data after you delete your account
Can change the terms at any time
AI & training
2
  • Trains AI models on your data

    Uses information to train, develop, and improve machine learning models.

    Yes
  • Builds a profile about you

    Makes inferences about interests, education, and professional experience.

    Yes
Collected & used
10
  • Takes a broad license to your content

    License is worldwide, transferable, sublicensable, and includes monetization and derivative works.

    Yes
  • Collects personal data

    Collects data directly, automatically, and from third parties.

    Yes
  • Tracks you with cookies or similar tech

    region-dependent

    Uses cookies and similar technologies to obtain log data and store preferences.

    Yes
  • Uses your data to personalize the service

    Used to recommend content, suggest people, and customize experience.

    Yes
  • Uses your data for advertising

    region-dependentWhere we use cookies to identify your offsite interests, we’ll get your consent where required.

    Personalizes ads based on collected information and outside activity.

    Yes
  • Uses your data for analytics

    Conducts analytics and research on service usage and feature performance.

    Yes
  • Uses your data to personalize the service

    unless disabled in settings

    Personalization is based on onsite and offsite activity and inferred interests.

    Yes
  • Combines your data across sources

    Combines on-service activity with signup data and partner/advertiser data to make inferences.

    Yes
  • Uses your data for advertising

    Ads are promoted content made relevant to the user.

    Yes
  • Collects personal data

    Personal data is used to identify the user and their interests.

    Yes
Your controls & rights
10
  • Lets you opt out of targeted ads

    unless disabled in settings

    Opt-out covers use and disclosure for targeted advertising purposes.

  • Lets you opt out of data sale

    Opt-out is through Privacy and Data Settings.

  • Lets you access your data

    Access is available in a portable format.

  • Lets you correct your data

    Correction is done by updating profile information.

  • Lets you delete your data

    Deletion available through settings.

  • Honors Do-Not-Track / Global Privacy Control signals

    region-dependent

    honors Global Privacy Control for certain U.S. state residents

  • Lets you delete your data

    Applies to account deletion.

  • Lets you export your data

    right to portability to another organization where technically feasible

  • Lets you turn off AI training in settings

    The document mentions recommendation settings, not AI training settings.

    No
  • Lets you turn off AI training in settings

    Settings are referenced for personalization and ads, not expressly AI training.

    Unclear
Kept & secured
15
  • Keeps some data after you delete your account

    Retention after termination/deactivation is for backup, archival, or audit purposes; users may also retain shared copies.

    Yes
  • Anonymizes or aggregates your data

    Creates aggregated or de-identified information and states it will not attempt to re-identify it.

  • Transfers your data to other countries

    region-dependent

    includes transfer and storage outside home country, including the United States

    Yes
  • Keeps your data for a stated period

    Retention: two years
    region-dependent

    Applies to correspondence relating to GDPR data subject requests.

    Yes
  • Notifies you of privacy policy changes

    significant changes may get more prominent notice such as email

  • Grants region-specific privacy rights

    region-dependent

    Mentions different rights depending on user location, with additional rights in EEA, UK, and Switzerland.

  • Retains your data

    kept as long as needed for service purposes and legal or regulatory obligations

    Yes
  • Retains your data

    Retention is described as for a reasonable period for backup, archival, or audit purposes.

    Yes
  • Encrypts your data

    listed as a technical protection for data transfers

  • Uses security measures to protect your data

    mentions technical protections and processes against unlawful government requests

  • Collects data from children

    region-dependent

    children under 13 are not allowed to use Pinterest

  • Uses security measures to protect your data

    Pinterest says it works to protect User Content and account security but cannot guarantee protection.

  • Keeps some data after you delete your account

    Preserves information after account disablement for safety and integrity.

    Yes
  • Collects data from children

    Any use or access to Pinterest by anyone under the age of 13 is not allowed. If you are older than 13, you can use Pinterest if you are over the minimum age of consent in your country.

    The terms address children by prohibiting under-13 use rather than describing collection.

    Partial
  • Notifies you of privacy policy changes

    This is about Terms changes, not expressly privacy policy changes.

    Partial
Legal & dispute terms
6
  • Can change the terms at any time

    States terms may be revised, added, or removed from time to time.

    Yes
  • Requires arbitration for disputes

    Small claims court is allowed for qualifying claims.

    Yes
  • Waives your right to class actions

    Also waives jury trial.

    Yes
  • Requires disputes be handled in a specific venue

    Venue: San Francisco County, California, or the United States District Court for the Northern District of California
    region-dependent

    Only for actions not subject to arbitration.

    Partial
  • Is governed by the laws of a specific place

    Governed by: the laws of the State of California
    region-dependent

    California law applies in all other cases.

    Partial
  • Can change the terms at any time

    policy may be changed from time to time

    Yes
Other practices
1
  • Other data practice

    Conducts age verification using facial age estimation and government ID matching.

    Yes