REDNote (小红书) icon
REDNote (小红书)
Updated Jan 15, 2025

Privacy Documents

Key Findings
Experimental AI insights paired with associated risk to users.
Data Collection
We've identified 10 categories of information that are collected about you.

Device Information

Device model
Device name
SIM card serial number
Hardware serial number
Unique device identifiers (IME...
MAC address
IP address
Bluetooth address

User Activity Data

Search commands (text or image...
Reading records
Visit times
Comments
Interaction records
Software usage records

Communication Information

Communication records with cus...
Account information
Order information
Uploaded proof (images/videos/...

Payment Information

Third-party payment account de...

Biometric Information

Facial recognition data
Photos for identity verificati...

Contact Information

Phone number
Email address
Physical address

Personal Identifiers

Real name
Identity card number
Photos of identity documents

Transactional Information

Transaction details
Order numbers
Transaction amounts
Payment methods
Recipient name and contact det...
Logistics information

Online Social Interactions

Posts
Likes
Comments
Shares
Followed accounts

Third-party Platform Data

Profile picture
Nickname
Region
Gender
Friend information from social...
Purpose for Collection
We've identified 14 reasons for collecting your data.

To make logging in quick and easy by using your phone number and network provider information.

To help you complete the registration process by collecting your gender, interests, and age.

To keep the software and services safe, prevent illegal access to your personal info, and protect your account from fraud.

To improve our products and services by analyzing your search commands, reading records, visit times, comments, and interaction records.

To provide skin testing and makeup trials using your facial features, but only with your consent.

To keep you updated with personalized content and notifications based on your device status and settings.

To share your information with third-party tech service providers to enable features like digital collectibles.

To create indirect user profiles for advertising partners to help them target ads better without sharing identifiable personal info.

To collect and use your location info to offer services like content recommendations and editing delivery info for shopping based on your location.

To help you interact with others by collecting info about the accounts you follow, your comments, likes, and shares.

To assist you in buying goods or services by collecting your payment info.

To pre-fill forms with your info to save you time when ordering or signing up for services.

To provide customer service and after-sales support by recording communications and using the info to verify your identity and resolve issues.

To offer interactive features like posting, commenting, liking, saving, and sharing content.

Third Party Sharing
We've identified 11 third parties that your data is shared with.
Data sold to third parties

These may be companies, organizations, other entities, or even broader categories of recipients.

第三方商家
第三方物流服务商
广告和统计分析类合作伙伴
内容审核服务商
实名认证审核服务商
测肤功能的服务商
第三方小程序
数字藏品技术服务提供方
支付服务商
直播服务商
关联公司
Opt Out Options
We've identified 1 link to help you opt out of data collection & sharing.
To stop sharing your data with Xiaohongshu, you can change your settings. First, open the Xiaohongshu app on your phone. Then, tap on 'Me' in the bottom menu. Next, click on the top left corner to open more options. Choose 'Settings' and then 'Privacy Settings'. Here, you can find different options to stop sharing your data, like turning off 'Recommend me to people who might know me' and other personalized features. Just switch these options off, and you're all set!